![]() ![]() Natalie and the company’s marketing team felt confident the demo would work, but they knew users would be the real judge. People could investigate the features that interested them and ignore the ones that didn’t. Learn more about our business edition, or start your free trial. The interactive demo had a “choose your own adventure” structure. Share your storyboard with the video production team Save time & money Achieve your business outcomes Storyboard That is quick, easy, and customizable for your business videos, commercials, and training videos. Everyone sees the same thing regardless of who they are. Each time, the buyer could choose to go deeper into the demo or convert into a free trial. ![]() It introduced another feature and showed a second CTA. ![]() The demo introduced a feature and showed a CTA. Interactive demos allowed Natalie to place CTAs throughout the experience. And a lot of viewers left before they hit the CTA. (In this case, a “Try free” button.) The problem was, they only got one shot… if the user made it to the end. Interactive demos feel like you’re using a real tool. It’s a curated tour rather than the real product. Product videos often feel overly polished. They embedded the clip on high-intent landing pages, and then… nothing.Įngagement metrics stayed flat, and trial signups didn’t move.Ĭomparing the interactive demo to the earlier product video, Natalie highlights three key differences. They shot a slick product demo fronted by their founder and CEO. Their first idea was simple: Show the product at work. They had to do something to overcome status quo bias and entice users onto their free tier product. education mind mapping software tool to increase productivity and organize your thoughts. No one likes messing with an established tech stack… even if that tech stack is garbage. Multiple Products: The product consolidated a bunch of legacy tools into one system. Educating buyers on the product’s value took a while. Slow Time to Values (TTV): They helped people onboard, train, and ramp up employees faster. Buyers had different pain points, needs, and goals. Many ICPs: They sold to HR, operations, and functional teams. ![]() The company faced a bunch of unique problems: Natalie Marcotullio, Head of Growth & Operations at Navattic saw just how hard category creation could be with one of their customers, a training manual platform. To make matters worse, some companies face a harder challenge than others. Download free version of Storyboard Pro and begin editing your storyboards.Creating a category is tough- brutally tough.įor every success story (inbound marketing, office communication, file synchronization), there are a dozen flops. The product page will give you the exact steps you should take to get this program up and running. If you don't know which version you have yet (especially if you are using XP), then you can search for the term "resolution tile" on the product's page on the Microsoft website. This software will work with all versions of Windows, starting with Windows 98 and up to Windows Vista. Storyboard Pro is a fairly easy program to use, so even if you have never done it before, you can likely still try. You can even use flash files to create your storyboards! Unlike other tools of similar types, Storyboard Pro doesn't limit what kinds of media you can use to put your storyboards together. It doesn't require any special skills to use Storyboard Pro, but if you have some, it can be much easier. Storyboard Pro is a great freeware for editing video and making storyboards. ![]()
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